I created hand-drawn illustrations for the identity of the South Florida favorite local deli "Bagels With Deli".​​​​​​​ The deli stood strong in making their products from scratch. That is where my illustrations tie in their refreshed brand identity to the deliverables that are seen on menu boards to shirt designs.

Below are examples of where the illustrations are used, such as merchandise, packaging, and even a deli paper pattern that I created by hand. The hand-drawn feel of the illustrations really adds depth and familiarity to the deli.