2023
Brand Identity, Art Direction,
Fashion Design, Photography, Styling, Filming, Editing, Magazine Design
Fashion Design, Photography, Styling, Filming, Editing, Magazine Design
Founded in 2023, CAMP is a unique fashion house that specializes in women’s ready-to-wear, accessories, and other luxury goods. CAMP is inspired by the word that means “self-consciously artificial and extravagant”. The love of the unnatural.
CAMP is a fashion branding project that showcases a bold and playful aesthetic through the collaboration of art direction, fashion design, and graphic art. As the art director, fashion designer, and graphic artist, I worked to create a cohesive and distinctive brand identity that appeals to the contemporary and trendsetting consumer.
The overall goal of the CAMP project is to bring a fresh and exciting perspective to the fashion industry while maintaining a high level of quality and craftsmanship. The brand targets a youthful and fashion-forward audience who values creativity and individuality.