STRATEGY
Quantifying the Digital Erosion of Luxury Prestige through Dupe Community Engagement and Sentiment
2026
Data Scraping, Python, Google CoLab
Data collection and research to answer the question to what extent does the rise of "dupe culture" on social media erode the perceived prestige of luxury brands, and how has the "flex" shifted from owning the original item to the "smartness" of finding an identical alternative?
Hairmax
2026
Marketing Strategy, Social Media Design, Content Creation, Social Media Management
I lead the social media strategy for Hairmax by designing original content and managing UGC to bridge the gap between clinical hair restoration technology and lifestyle-driven digital narratives.
Spotify in China
2025
Global Brand Research, Expansion Plan
Project that gives reason why Spotify should expand business to China.
The Green Room
2026
Marketing Strategy, Business Plan
The Green Room is a dual-model business in Miami, FL that is a cafe by day and hi-fi speakeasy by night. Full business plan describing goals and budgeting to be successful.
ReWoven
2024
Marketing Strategy, Brand Development, Marketing Research
Developed a marketing plan for a fashion brand that focuses on upcycled fabrics.
© Cargo Ava zum Tobel (2026)