ReWoven — Ava zum Tobel

C.V.

Education

Master of Business Administration
Florida Atlantic University
August 2026

Certificate in Fashion Design
Polimoda
July 2024

Bachelor of Fine Arts in Graphic Design
Florida Atlantic University
May 2023

Experience

Hairmax
Social Media and Affiliate Marketing Manager
January 2026-Present

Florida Atlantic University Recreation Center
Marketing Manager
January 2025-December 2025

AZ Design
Freelance Designer
March 2024-Present

OGK Creative
Junior Graphic Designer
March 2023-March 2024

PGAL
Marketing Intern
June 2022-December 2022

Strike Magazine
Graphic Designer
January 2022-May 2022

Boca Raton Magazine
Graphic Design Intern
June 2021-August 2021

Skills

Adobe Suite
Photoshop
Illustrator
InDesign
After Effects
Lightroom
Microsoft Office Suite
Excel
PowerBI
Mailchimp
Tableau
Rakuten
AWIN
Refersion
TikTok Affiliate
Canva
Figma
DaVinci Resolve
Apple Mac OS
Windows PC
Social Media Management
Affiliate Marketing
Influencer Marketing
Content Strategy
Community Engagement
Performance Analytics
Campaign Development
UGC Initiatives
Brand Advocacy
Digital Campaigns
Graphic Design
Brand Identity
UI/UX Design
Fashion Design
Product Photography
Motion Graphics
Video Production
Packaging Design
Visual Storytelling
Illustration
Creative Problem-Solving
Project Management
Client Pitching
Leadership
Mentorship
Market Research
Strategic Goals

Last Updated 04.07.2026

ReWoven

2024

Marketing Strategy, Brand Development, Marketing Research

Developed a marketing plan and brand strategy for ReWoven, a conceptual sustainable clothing brand committed to reducing waste and promoting mindful consumption. To navigate a highly saturated sustainable fashion market, I conducted survey research and a PESTEL analysis to identify viable brand positioning. By defining targeted buyer personas—including Slow Fashion Advocates and Hybrid Adopters—I structured an acquisition strategy. The final project maps out a complete lead generation pipeline, detailing the transition of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) through tailored e-commerce and email marketing workflows.

Read the full plan here.

Ava zum Tobel (2026)