The Green Room — Ava zum Tobel

C.V.

Education

Master of Business Administration
Florida Atlantic University
August 2026

Certificate in Fashion Design
Polimoda
July 2024

Bachelor of Fine Arts in Graphic Design
Florida Atlantic University
May 2023

Experience

Hairmax
Social Media and Affiliate Marketing Manager
January 2026-Present

Florida Atlantic University Recreation Center
Marketing Manager
January 2025-December 2025

AZ Design
Freelance Designer
March 2024-Present

OGK Creative
Junior Graphic Designer
March 2023-March 2024

PGAL
Marketing Intern
June 2022-December 2022

Strike Magazine
Graphic Designer
January 2022-May 2022

Boca Raton Magazine
Graphic Design Intern
June 2021-August 2021

Skills

Adobe Suite
Photoshop
Illustrator
InDesign
After Effects
Lightroom
Microsoft Office Suite
Excel
PowerBI
Mailchimp
Tableau
Rakuten
AWIN
Refersion
TikTok Affiliate
Canva
Figma
DaVinci Resolve
Apple Mac OS
Windows PC
Social Media Management
Affiliate Marketing
Influencer Marketing
Content Strategy
Community Engagement
Performance Analytics
Campaign Development
UGC Initiatives
Brand Advocacy
Digital Campaigns
Graphic Design
Brand Identity
UI/UX Design
Fashion Design
Product Photography
Motion Graphics
Video Production
Packaging Design
Visual Storytelling
Illustration
Creative Problem-Solving
Project Management
Client Pitching
Leadership
Mentorship
Market Research
Strategic Goals

Last Updated 04.07.2026

The Green Room

2026

Marketing Strategy, Business Plan

The Green Room is a startup venture based in Miami, Florida, designed as a dual-concept hospitality venue that bridges the gap between artisanal coffee culture and a premier analog music experience. During the day, the space operates as a mid-century modern café providing a hub for community and productivity , while at night it reveals a hidden entrance to a hi-fi speakeasy lounge featuring curated vinyl listening sessions. This model addresses a specific market gap in the South Florida region by offering an intimate, low-volume social alternative to traditional nightclubs and local coffee shops that typically close by late afternoon.

Financially, the project maximizes real estate utility through an 18-hour operating schedule and is supported by an estimated annual operating budget of $350,000. The pricing strategy aims for a 60–70% gross margin by positioning specialty coffee at $6–$8 and cocktails at $16–$20, with additional revenue generated through a $5–$15 cover charge on busier nights to reinforce brand exclusivity. To reach the break-even threshold of 77 daily customers, the business utilizes a performance-based influencer marketing model and a "secret" Instagram campaign designed to build organic local lore and hype.

Read the full plan here.

Ava zum Tobel (2026)